New Arrivals Toolkit

April 2021


KEY LAUNCH DATES THIS MONTH

4/1 @ 9am PT Autism Awareness boutique opens

4/6 at 9am PT 

  • Ambassadors Early Access & Sampling
    • April Accessories Mainline (sample up to 50% off)
    • April KEEP Collector’s Edition

4/7 at 9am PT 

  • Customer Launch April KEEP Collector’s Edition
    • Discounted customer bundles available through 4/8 at 9am PT (24 hrs only!)

4/13 at 9am PT 

  • S&D Insiders Club Early Access: 
    • April Accessories Mainline

4/13 at 5pm PT 

  • Customer Launch: 
    • April Accessories Mainline

4/21 at 11:59pm PT Ambassador Sampling ends

Dates subject to change without notice

QUARTER 2 LAUNCH DATES

May

5/4

  • Ambassadors Early Access 
    • KEEP Collector’s Edition
    • EVER new product

5/5

  • Customer Launch KEEP Collector’s Edition 

5/11

  • S&D Insiders Club Launch – EVER new product

5/12

  • Customer Launch – EVER new product

June

6/8

  • Ambassadors Early Access & Sampling
    • Accessories Capsule
    • KEEP Collector’s Edition
    • EVER new product

6/9

  • Customer Launch KEEP Collector’s Edition 

6/15

  • S&D Insider’s Club Launch – Accessories Capsule & EVER new product

6/16

  • Customer Launch – Accessories Capsule & EVER new product
    • Ambassador Sampling ends

Dates subject to change without notice

Accessories Reference Guide

View and download the sortable & filterable Google Sheet below.

Learn more & share

Remember to check out MIMI under “New This Month” for marketing shareables – available 3/29

Keep Collector’s Edition marketing images available on 3/30 and UGC available by 4/5

Recommended to Sample Summer 2021

SD-Starter-Kits-–-April-Enrollment-Special

Videos

Summer ’21 Walkthrough
Summer ’21 Brand Video
Behind the Design: Ulani Collection

Launch Details


AccessoriesSkincareKEEP Collector’s Edition

ACCESSORIES

Get early access on 4/6 on the following products to purchase:

  • Accessories April Mainline (can sample up to 50% off)

50% off Ambassador Sampling Discount: 4/6 – 4/21

Ambassadors who earned 50% off by selling 300+ PQV cumulative from January 1 – March 31, 2021 can enjoy their discount on new accessories Mainline! Not combinable with your everyday Ambassador 25% Discount.

Introducing our April Autism Awareness Boutique + April Sampling details

April is Autism Awareness month and we are proud to make an impact with our annual Autism Awareness campaign benefitting the HollyRod Foundation, a non-profit organization dedicated to providing care services to individuals living with Autism and their families.

We will donate a percentage of proceeds from the following products directly to the HollyRod Foundation:

  • Rainbow Pendant Renegade Necklace – Gold
  • Rebel Crawler – Gold/Rainbow Multi
  • Rainbow Chain Bracelet – Gold
  • Pouf – Rainbow
  • Adjustable Stella Strap – Gold/Rainbow
  • Rainbow Geo Bar – Silver
  • Engravable Single Leather Band – Emerald/Navy
  • LAVISH Ultra Rich Body Butter

Please note, sample purchases in March do not count toward our total donation.

Are the Autism Awareness styles available for the 50% off Ambassador Sampling Discount in April?

The Stella & Dot, KEEP Collective and EVER products are available for 25% off Ambassador discount in April.

50% OFF SAMPLING EXCLUSIONS
  • April KEEP Collector’s Edition
  • Rainbow Pendant Renegade Necklace – Gold
  • Rebel Crawler – Gold/Rainbow Multi 
  • Rainbow Chain Bracelet – Gold
  • Pouf – Rainbow
  • Rainbow Geo Bar – Silver
  • Adjustable Stella Strap – Gold/Rainbow
  • Adjustable Stella Strap – Gold/Hot Pink/Rosegold
  • Adjustable Stella Strap – ROSEGOLD/BLACK/CREAM/BLUSH
  • Adjustable Stella Strap –  Gold/Black/White
  • Adjustable Stella Strap – GOLD/NAVY/GREEN/ BLUE
  • Adjustable Stella Strap – GOLD/MAUVE/GREY/ LIGHT GREY
  • Adjustable Stella Strap – Gold/Black/Blush/Cream
  • Adjustable Stella Strap – Rose Gold/Black/White
  • Adjustable Stella Strap – Gold/Dark Blue/Red
  • Adjustable Stella Strap – Gold/Hunter Green/Dk Navy
  • Adjustable Stella Strap – Gold/Crimson/White
  • Adjustable Stella Strap – Silver/Black/White
  • Adjustable Stella Strap – Silver/Black/Blush/Cream
  • Adjustable Stella Strap – Gold/Royal Blue/Yellow
  • Dress for Success styles
  • EVER products
  • Starter Kits
  • Gift cards
  • Backordered items 
  • Out of stock styles
LATE TO THE PARTY

The following items are late to the party and are not available for backorder. They are back in stock 4/12/21:

  • Single Iridescent Band – Gunmetal/Silver
  • Engravable Pull-Tie Bracelet – Gold
  • Engravable Pull-Tie Bracelet – Rose Gold
  • Stretch Trio Bracelet Set – Faith
  • Stretch Trio Bracelet Set – Family
  • Stretch Trio Bracelet Set – Love
  • Stretch Trio Bracelet Set – Luck

  • Engravable Pull-Tie Bracelet – Silver back in stock 4/21/21

The following items are late to the party and are available for backorder and 50% off sampling:

  • Crush It Camera Bag – Black back in stock 5/3/21
  • Ombre Raffia Hoop Earrings back in stock 4/21/21

At this current time, for the month of April there will not be any EVER new arrivals. 

Get early access on 4/6 on the following products to purchase:

  • April KEEP Collector’s Edition (can sample up to 25% off)

The new styles:

  • Shot Glass – Rose Gold – Collector’s Edition
  • Avocado – Rose Gold – Collector’s Edition
  • Cactus – Rose Gold – Collector’s Edition
  • Taco – Rose Gold – Collector’s Edition
  • Printed Single Leather Band – Multi Geo/White – Collector’s Edition
DETAILS

Celebrate the season with Collector’s Edition –  a new limited edition set of products released monthly!

  • Available while supplies last.
  • Discounted bundle of all Collector’s Edition items for the month available at launch for 24 hours only.
  • No purchase limit for customers!
  • Ambassadors:
    • Available for 25% off Ambassador discount
    • In order to preserve inventory for your customers, Ambassadors may purchase a maximum of 1 of each item. 
    • Bundle discount for customers only
    • Past Collector’s Edition items that are still available after their two month launch period are eligible for 50% off during the next Main Line sampling period.
  • Collector’s Edition is designed as Limited Edition and only available while supplies last. However they may selectively come back as a core style in our assortment should it perform above expectations.

Collector’s Edition Bundle – available for 24 hours only!

Customers can purchase the entire monthly Collector’s Assortment and save $$$!

The April Collector’s Edition includes 4 accent charms and band. 

$74/$92 CAD for 24-hours only! 

Available 4/7 at 9am PT – 4/8 at 9am PT

  • Shot Glass – Rose Gold – Collector’s Edition
  • Avocado – Rose Gold – Collector’s Edition
  • Cactus – Rose Gold – Collector’s Edition
  • Taco – Rose Gold – Collector’s Edition
  • Printed Single Leather Band – Multi Geo/White – Collector’s Edition

From Collector’s Edition to Core

You will notice that some products will initially launch as Collector’s Edition, meaning they are intended to celebrate the season, they may sell out quickly, and will not be available to sample at 50% off. However, we recognize that some of our Collector’s Edition pieces have a universal appeal and will be carrying over select Collector’s Edition pieces into our core line. Items that will launch as Collector’s Edition but continue to live on will be marked accordingly in the Talking Points we release with each launch. 

For the month of April, the new Collector’s Edition styles that we will move to Core include:

  • Avocado – Rose Gold – Collector’s Edition

Sample & Launch Reference


50% OFF SAMPLING PERKS
  • 50% off discount replaces your 25% Ambassador Discount during sampling. 

REMINDER: PRV, PQV or WV are not earned on the items discounted at sampling 50% off. 

Your perks will apply to your bag in the following order. 

  1. Product Credit (applied to the full current price of items)
  2. Your Ambassador discount. 
KEY TERMS

Ambassador Early Access: As our VIPs, Ambassadors get first access to product before it launches to customers. Products open for Ambassador early access are able to be discounted up to 50% off (25% discount or 50% off sampling discount).

Samples: Product personally purchased by an Ambassador to display at events or take photos of

Sampling: The process of purchasing product with your Ambassador 25% off discount or earned 50% off discount. The 50% off discount is only applicable to earners during sampling windows. (EVER products may only be purchased at 25% Ambassador Discount)

Sampling window: Period of time when earners can purchase their samples at 50% off discounts (some exclusions apply)

Season: The same as a quarter, a grouping of 3 months

Qualify: sell 300 points in a month

Points (PTS): Points are the same as PQV

PQV: Personally Qualified Volume

Seasonal: a seasonal style is backed by a tight buy and once it sells out it will not be reordered because by the time it comes back in stock it will no longer be seasonally relevant or in demand.

Core: new carryforward.

New: is any style that is neither core nor seasonal – depending on its performance we will decide to reorder once out of stock.

KEEP Collector’s Edition: Collector’s Edition is a limited edition set of products that are available in a bundle at a discounted price for 24 hours post-launch, and available on the site while supplies last. These items are limited edition and meant to celebrate the season, however they may selectively come back as a core style in our assortment should it perform above expectations.

SAMPLE POLICIES

Our sampling policy on Stella & Dot and KEEP Collective styles (25% off Ambassador Discount & 50% off Sampling Discount)

Please purchase and maintain no more than two! One as a sample and one for personal use.

Can I return or exchange my engravables (bags and jewelry)?

No, due to the custom personalization of each piece, we will not accept returns or exchanges on any items that have been personalized/engraved. Engravables that have not been personalized (purchased blank/unengraved), may be returned per our  standard return policy.

Exceptions: 

  • If the image on the Personalization Worksheet or item image in the Lounge is different from what you received
  • If the font and/or letter selected during personalization are different from what you received. Please note, the Delight Team will validate upon your exchange request
  • If there are quality issues (i.e. a manufacturer’s defect), such as off-center engraving or a scratched item

If you need to replace your Personalized/Engraved Products, please contact the Delight Center within 120 days of purchase and they will assist you with your replacement. Please note, you will not be able to process returns/exchanges/replacements on engravable items through your Lounge.

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