2021 Initiatives

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These are ad hoc initiatives that are happening in 2021. Learn more about each initiative below!

Summer ’21 Customer Look Book Mailers

Summer ’21 Customer Look Book Mailers

We’re mailing out 200,000 look books to US customers the second week of April! This is an effort to reactivate customers who have not shopped S&D recently. We hope it brings our Ambassadors more sales!

While we don’t have an exact list to share, the list was selected based on customer shopping history.

March Business Supplies Initiative, round 2

March Business Supplies Initiative, round 2

We are doing another round of testing a new initiative of sending Ambassadors business supplies in March 2021. 

What is the initiative?

Selected Ambassadors will receive 1 Spring 2021 Look book, 1 new Beauty Book, and $10 off automatically applied to their next personal order. 

  • The $10 off is valid 3/16 9:00am PT – 4/30 11:59pm PT. 
    • One time use
    • $10 off automatically applied before PC or 25% AMB discount
  • Exclusions: Gift Cards, Starter Kits, Charity styles, all out of stock SKUs accepting backorders.

Who was selected to participate in this initiative?

US Ambassadors, that sold over 30 PQV in 2020 but didn’t sell anything in January 1, 2021 – March 8, 2021 and hasn’t sampled in 2021 (January 1, 2021 – March 8, 2021). 

We are aiming to highlight our new 2021 product and encourage a personal order for Ambassadors that haven’t sampled this year. 

2/22/21 Boombox Celebration

We wanted to give a sentimental gift to some of our most tenured leaders that have huge lifetime sales with Stella & Dot.

Please note that this is an ad hoc love gift that we were able to do in February 2021. At this current time we do not plan to do another round of Boombox gifting. 

What is the Boombox?

Boombox helps friends, family, schools and businesses digitally collaborate from anywhere in the world to create a collection of custom-designed messages and photos for a milestone moment or to preserve memories.

Learn more about Boombox here. 

Who was selected to receive the February Boomboxes?

Ambassadors had to have started with Stella & Dot in 2015 or earlier, has 15+ Line 1 Ambassadors and has 860,000+ LTD PQV as of January 2021. 

January Business Supplies Initiative

We are testing a new initiative of sending Ambassadors business supplies in January 2021. 

What is the initiative?

Selected Ambassadors will receive 1 Spring 2021 Look book, 1 new Beauty Book, and $10 off automatically applied to their next personal order. 

  • The $10 off is valid 1/22 9:00am PT – 2/28 11:59pm PT. 
    • One time use
    • $10 off automatically applied before PC or 25% AMB discount
    • Exclusions: Gift Cards, Starter Kits, Dress for Success styles, all out of stock SKUs accepting backorders.

Who was selected to participate in this initiative?

US Ambassadors, that sold over 30 PQV in 2020 but didn’t sell anything in Q4 (October – December) 2020 and didn’t sample in January 2021. 

We are aiming to highlight our new product and encourage a personal order for Ambassadors that haven’t sampled the new line. 

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